SOME PAGE BUILDING BEST PRACTICESSEO Meta information (Unseen by visitors) - use the SEO section in your website editor to tell Google and potential visitors what your page contains. Title tags and description are especially important because they show in the Google search results page.
Google shows the Meta Title and Description in search results.
Title tags - Indicate what the page is about to search engines and potential visitors seeing those search engine results. A well written, relevant title will get more clicks, which brings you more traffic AND builds your credibility with the search engine suggesting your page.
- Title tags will show in search engine results, Web browser tabs, and in social networks when the page is shared.
- Keep your title length it under 60 characters. Use character savers (like “&” and “/”).
- Don’t use CAPS LOCK.
- Use target keywords smartly: Don’t overstuff titles with keywords, use one or two.
- Avoid duplicate titles: Duplicate titles may be an indication of duplicate content, which can hurt your Google rankings.
| This video shows how to get to the Meta Title, Description, and Keywords in your Weebly editor |
- Description - is the short piece of copy that tells search engines and potential visitors WHY they should visit this page. It is the paragraph that shows in search engine results, so a viewer uses it to determine whether they will visit your page vs. your competitor's. Your description becomes an advertisement for your page.
- When possible, talk about your page as a numbered lists (e.g. 5 tips for buying Prime Rib.) Short lists feel actionable and useful to potential visitors, so more will click from the search results to your page. The meta description not only impacts the likelihood of a click but it also directly affects how Google ranks your landing page.
- Make it unique to this page - no duplicates
- Search engines highlight the queried keywords in bold in SERP (search engine results page) snippets. Such bolded words draw users’ attention. So, optimizing your meta description for keywords can draw attention.
- NOTE : The content of the description does NOT get used by Google to determine rank, however user behavior DOES. Google looks at how often the listing gets clicked, and the meta description is important for improving click-through rate.
Page Content (Seen by Visitors)
- Headings - Use H1, H2, H3, etc. delineators within content to organize content visually and to help search engines understand the hierarchy of ideas on your page.
- Use <H#> tags to describe and delineate sections
- Use the hierarchical nature of <H#> tags to describe importance
- include keywords in your <H#> tags
- Page content -
- paragraphs, captions, etc.put key terms in first 150 words on the page
- focus on one offer/objective
- we hear that search engines do like lengthier posts. That is only true WHEN THE INFORMATION is valuable. - Experts believe that the content has better authority because people use it
- don't focus on one specific phrase or term within content - search engines use semantic search and readers won't read keyword stuffed pages
- Use images, graphs, charts, to emphasize and illustrate - include ALT tags and include keywords in image file names
- Video
- watch load time
- Images
- Always use the ALT tags
| This video shows how to get to the ALT tags on an image you have uploaded in the Weebly editor |
Launch -
- promote big and fast to get click throughs that will increase credibility perception and get better rank
- get backlinks
- get it shared on social (make it shareable)
- tell Google Search Console about it