Me: "What's the budget you have set aside for this project?"
Potential client: blink blink

Me: "Just give me a range - $10k? $100k?

Potential client: "I was hoping you would tell me what it should cost..."
I would say more than 80% of the potential clients I talk to don't know how much they should pay for their website project. It's not their fault. There is a lot of differing information out there regarding web project pricing. It's one of those things you just don't know until you know.